Canon Marketing Philippines Spreads Joy and Hope Through Kyosei-Driven CSR Day with Kanlungan sa Er-Ma

Canon Marketing Philippines, in partnership with Kanlungan sa Er-Ma Ministry, Inc. (KSEM), a non-profit dedicated to protecting and empowering vulnerable children, recently held a meaningful Kyosei CSR Day in Malate, Manila. KSEM’s mission to serve, protect, and develop children aligns closely with Canon’s Kyosei philosophy, which champions working together for the common good and building brighter communities.

(left): Canon employee volunteers guide and encourage children as they express their happiest moments through art, reflecting Canon’s Kyosei philosophy of working together for the common good.

(right): Canon Marketing (Philippines), Inc. employees volunteer alongside children from Kanlungan sa Er-Ma Ministry, Inc. during the Kyosei CSR Day held in Malate, Manila, spreading joy, creativity, and hope.

The initiative brought together 70 children from KSEM and 30 Canon employee volunteers for a day of nourishment, creativity, and shared joy. A highlight was the “Draw Your Big Smile” activity, where children expressed their happiest moments through art, guided and encouraged by Canon volunteers.

(left): Children from Kanlungan sa Er-Ma proudly display their artwork during the “Draw Your Big Smile” activity, a highlight of Canon Marketing Philippines’ Kyosei-driven CSR Day.

(right): Canon Marketing (Philippines), Inc. and Kanlungan sa Er-Ma Ministry, Inc. come together for a meaningful day of nourishment, creativity, and community as part of Canon’s 2025 CSR initiatives.

The artworks were displayed on the Wall of Big Smiles, while a photo booth captured each child proudly posing with their drawings. Every participant took home a printed photo keepsake, a lasting reminder of their Big Smile moment.

“At Canon, we believe progress means uplifting lives and creating lasting impact. Partnering with Kanlungan sa Er-Ma allows us to support children in need of special protection by not only providing nourishment, but also sparking joy and hope for brighter futures,” said Anuj Aggarwal, President & CEO of Canon Marketing Philippines.

(left): Smiles fill the room as artworks from the “Draw Your Big Smile” activity are showcased on the Wall of Big Smiles during Canon’s CSR Day with Kanlungan sa Er-Ma.

(right): Canon employee volunteers encourage creativity during the Kyosei-driven art session.

The event forms part of Canon’s 2025 community initiatives, which include coastal cleanups, tree planting, and youth programs—reflecting Canon’s commitment to Kyosei and its mission of “Delighting You Always.”